Building buzz for a web series

The other night before the photo shoot with Bill, Aryeh made the interesting suggestion that we do some fake campaign commercials. I’m pretty sure it was just because he wants more screen time beyond his face appearing on a giant sign in one scene, but it turned out to be a pretty good idea once we got rolling. As a result, we brainstormed most of our marketing strategy for the web series.

When Bill got to the shoot, we ran the idea of a campaign ad by him and he was down with it. We’ll do a positive one surrounding Aryeh’s character, Mike Mowry, and another one of Mowry in an attack ad against Cunningham. We’re not sure yet which Cunningham’s will be a response to but I’m going to do some writing soon. My friend Andrew has agreed to donate his son’s time so we have a baby for either Aryeh or Bill to kiss. So ridiculous. Have you seen any crazy ads for or against candidates? Do share. We’re shooting the ads the Wednesday and Thursday after Labor Day and we’re also looking for a guy to do a really dramatic voiceover or two.

We plan to air one of Mowry’s ads first, then Cunningham’s a couple days after, followed by Mowry’s second one. This will be followed by a two-minute trailer of the show itself. Hopefully by this point our friends, family and acquaintances will be more intrigued than annoyed by all this buzz.

On top of these fake ads and trailer giving the name of the series at the end (and hopefully a website/YouTube channel), we’re going to embellish the hideous site Stacey made for Cunningham. We’ll also create Facebook fan pages for each candidate and try to get our friends to join them. We can post funny status updates in character and stuff, that could be cool.

I started a gmail account under the name CandidateSeries (TheCandidate and TheCandidate2010 were taken, boooo). Stacey has agreed to create a site as part of her personal one to host the series, and she does spectacular work. I would have loved to have had a site just for “Paper Cuts” but I had no way of getting one at the time.

Anyway, so that’s the plan. I hope it works and doesn’t backfire. We’ll have to be careful not to overexpose the thing next month. After all the build up we’ll air episodes on Mondays and Fridays in October. If we have more than 8 episodes, we might air them Monday, Wednesday and Friday until they’re done. We’ll see.

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